Marketing and advertising are critical, yet often neglected, components of the success of an online venture. In order to successfully promote your business or organization online, various elements come into play: Building a great looking and perfectly functional web site is only the first step in creating a website that will produce traffic. PCC will work with you during and after the construction of you web site to insure that your online venture will be successful. Some of the services we offer in conjunction with the development of a web site are the following: Broadcasting of press releases to online journalists and many different media outlets, in conjunction with the launch of the site. Crosschecks with the main search engines for the relevance of keywords and content. Correct titles, micro-script and meta-tags coding for better search engine ranking. Study of the relevance of content from the targeted user perspective based on the latest trends and demographics. Submission of key site pages to over 400 search engines and award sites and a compiled report is sent to client. Placement in search engines report will be provided regularly. It will include suggestions for improving placement. Log analysis report will be provided regularly detailing who are the visitors, and how they found the site, including specific phrases used on search engines.